The partnership matures – like a fine wine
When two traditional brands share the same taste, the result is often particularly rich and full-bodied – as in the case of First Vienna FC 1894 and its wine partner WEIN & CO. The long-standing cooperation will also continue in the 2025/26 season – a clear commitment to quality, passion, and good taste. Working together remains a top priority.
As the exclusive wine partner of the popular Classic VIP Area, WEIN & CO will continue to provide enjoyable Blue-and-Yellow moments at the Naturarena Hohe Warte. Whether as a stylish match companion or a smooth conclusion after the game – the wine culture of WEIN & CO accompanies every home match with elegance.
After the great success of the anniversary wine for Vienna’s 130th birthday, anticipation for new, creative ideas is already growing. The glasses are polished – because in the coming season, the harmony of football and wine will once again be an experience.
For the new season, the clear goal is to put Vienna fans at the center of attention, focusing on the Blue-and-Yellow supporters. A special highlight will be a sports-and-culinary event exclusively for fans of the traditional club. Expectations are rightfully high.
Thomas Loy, CEO of First Vienna FC 1894, looks forward to the continuation:
“WEIN & CO has been a reliable partner of Blue-and-Yellow for years. We are very happy that this partnership will continue in 2025/2026 – WEIN & CO is simply a perfect fit for Vienna!”
Manuela Bogendorfer, Head of PR and Cooperations at WEIN & CO, adds with a wink:
“Our partnership gains depth with every year – like a fine wine. We look forward to toasting many delightful moments with Vienna fans, not only at the Naturarena but also at our nearby WEIN & CO store in Muthgasse.”
First Vienna FC 1894 thanks WEIN & CO for another season together and looks forward to many occasions this year to raise a glass in celebration.
