Niedax Group becomes Premium Partner of Vienna
Vienna, September 18, 2025 – First Vienna FC 1894, Austria’s oldest football club, is delighted to welcome the Niedax Group as a new premium partner. The internationally active corporate group is one of the world’s leading manufacturers of cable management systems and electrical installation products. With its commitment to Vienna, Niedax aims to gain greater visibility in the Austrian market.
Brand visibility on the jersey, on the pitch, and beyond
Starting with the 2025/26 season, the Niedax logo will adorn the sleeve of Vienna’s professional team jerseys – an exclusive placement that highlights its premium partner status and firmly anchors the brand in the game’s spotlight.
A special advertising highlight: the impressive Niedax pyramids will be permanently positioned behind both goals at the Naturarena Hohe Warte. This striking presence will put the company in focus at every home match and ensure strong TV visibility of the brand during live broadcasts and highlights.
Niedax Group + First Vienna FC 1894: Connected with Safety
In addition to logo placement on the jersey and around the pitch, Niedax will also be an integral part of the 1894 Business Club network – an exclusive circle of partners and supporters. For many years, Niedax has been associated with various industries through its electrical installation products that stand for maximum safety. The company’s leadership expects the network to open up new and exciting business opportunities.
Statements on the partnership
Roland Schmid, Vice President of First Vienna FC 1894:
"By bringing the Niedax Group on board as a premium partner, we’ve managed to achieve a top transfer off the pitch. We welcome a sponsor who shares our values and fits perfectly with Vienna. We deeply appreciate this commitment and thank the Niedax representatives in Austria for their decision to become part of the Vienna family."
Christian Strasser, Managing Director of Niedax Cable Management Systems GmbH in Austria:
"First Vienna FC 1894 is a club with history and tradition, but also with vision and drive. As a premium partner, we don’t just want to be visible with the Niedax logo; we also want to support the club off the field and benefit from its network. Vienna is therefore an ideal partner for us. We are looking forward to becoming part of a blue-and-yellow success story."
Playing a one-two in the future: Niedax Group and ViennaAbout the Niedax Group
The Niedax Group is one of the world’s leading providers of cable management systems. It operates at 81 locations, including 25 production sites, across more than 30 countries. The group currently employs 2,800 people. Its product portfolio includes more than 50,000 items in the field of electrical installation. These are primarily used in public buildings, tunnels, infrastructure projects, industrial and automotive plants, data centers, maritime facilities, as well as in the energy sector and shipbuilding. Since its founding in 1920, the Niedax Group has remained family-owned and has its headquarters in Linz am Rhein (Rhineland-Palatinate, Germany). Since 1998, the company has maintained a branch in Wolkersdorf (Lower Austria) through Niedax Kabelverlege-Systeme GmbH.
More info: https://www.niedax.com/at-de/
About First Vienna FC 1894
Founded in 1894, Vienna is not only Austria’s oldest football club but also an integral part of Vienna’s sporting and cultural scene. The club is deeply committed to youth development, women’s football, and the Special Needs program. Despite the men’s first team currently competing in the second division, Vienna remains one of the country’s most successful clubs, with six Austrian championship titles and three Austrian Cup victories to its name.
"We are looking forward to becoming part of a blue-and-yellow success story."
Christian Strasser, Managing Director, Niedax Cable Management Systems GmbH in Austria
