New in the Heritage Collection: the Vienna Heritage Shirt
A piece of Vienna history you can wear: with the new Vienna Heritage shirt, Austria’s oldest football club expands its popular Heritage Collection with another timeless fan item. The shirt, featuring an embroidered founding logo and a crew neck, combines tradition, style, and club pride in a special way.
Get your Heritage shirt here
Anyone who thinks of the history of First Vienna FC immediately has images in mind: players in blue-and-yellow shirts, the unique atmosphere at the Hohe Warte natural stadium, and a fan stand full of passionate Viennistas with blue-and-yellow bar scarves and a sea of flags beneath the main stand’s roof. These very memories—ones that generations of Vienna fans have grown up with—are brought back to life in the present by the new Heritage shirt.

The Vienna Heritage Collection stands for timeless items inspired by classic fan pieces from the club’s history. It connects all Vienna fans—young or old, whether in the standing terrace or the seated stands. The new Heritage shirt is therefore not only an instantly recognizable piece of fan apparel, but also a true must-have for every stadium visit.
The shirt is now available for €29.90—online as well as in the Vienna fan shop at Hohe Warte. Sales launch around the home match on Friday against Kapfenberg (6:00 PM). As the shirt is available only in limited quantities, it’s worth acting quickly.
An added bonus for all members: 10% discount on every purchase in the fan shop.






