A Familiar Kit Supplier Duo Returns for Blue and Yellow!
The 2026/27 season marks the official beginning of a renewed successful partnership at Austria’s oldest football club. Starting with the new campaign, First Vienna FC 1894 will once again take to the field wearing apparel from uhlsport. The cooperation will be complemented by Vienna-based traditional sports retailer Rado Sport.
uhlsport & Vienna – A Successful Partnership Enters the Next Chapter
Founded in 1948 and headquartered in Balingen, Germany, uhlsport boasts decades of expertise in football equipment and teamwear. Whether outfit sets, footballs, or goalkeeper gloves, uhlsport has stood for outstanding quality and innovation for decades.
From 2020 to 2023, the German sporting goods manufacturer was already the exclusive outfitter of First Vienna FC 1894. Wearing uhlsport kits, the Blue and Yellows first celebrated promotion from the Vienna City League to the Regionalliga Ost and, in the following season, achieved direct promotion to the ADMIRAL 2. Liga. This makes it all the more exciting to once again wear uhlsport products—both on and off the pitch—over the next three seasons.
Rado Sport Becomes Official Retail Partner
Alongside uhlsport, First Vienna FC 1894 is also pleased to welcome back another partner with blue-and-yellow roots: Rado Sport. By teaming up with this long-established family business, Vienna gains an experienced and highly respected sporting goods retailer at its side.
Founded in 1994, the company enjoys an excellent reputation within Vienna’s football community. In particular, its personal and professional customer service has become a hallmark of Rado Sport. In addition to its store on Ottakringer Straße, the company also offers a comprehensive range of products for football enthusiasts of all ages through its online shop—from teamwear and football boots to numerous other football-related items.
Voices on the Partnership
Thomas Steingress (Regional Sales Manager DACH, uhlsport):
"We are delighted to once again be part of the Vienna family and a partner of Austria’s oldest football club. Reviving this partnership together with Rado Sport makes it especially valuable for us. With high-quality equipment from uhlsport and strong regional ties, we are creating the best possible conditions for the next successful chapter of the Blue and Yellows."
Sinisa Kulic (Managing Director, Rado Sport):
"I am very pleased about the collaboration with First Vienna FC and uhlsport. This partnership brings together tradition, quality, and a passion for sport. Together, we aim to support Vienna in the best possible way with high-quality equipment, professional service, and innovative solutions. I am convinced that the combination of First Vienna FC’s tradition, uhlsport’s innovative strength, and our expertise in team sports provides a strong foundation for a successful and sustainable partnership. I look forward to setting new impulses together and creating long-term added value for the club, players, and fans."
Thomas Loy (Managing Director, First Vienna FC 1894):
"Often in life, what belongs together finds its way back to each other. That is why we at Vienna are delighted to once again enter into a long-term partnership with uhlsport as our official outfitter. Together with Rado Sport, this marks the beginning of a fantastic, professional, and personal collaboration. We are looking forward to celebrating successes in uhlsport very soon!"
