Vienna Unveil New Home Kit: A Jersey Like a Waltz
Blue and yellow in three-quarter time. Two colours that have been inseparably linked with Vienna for generations. Colours that represent passion, tradition and the pride of wearing the shirt of Austria's oldest football club.
With the new home kit for the 2026/27 season, First Vienna FC 1894 and uhlsport present a jersey that brings together tradition and a spirit of renewal. Like a waltz, it carries familiar melodies while introducing new accents.
The new home kit was unveiled at the House of Strauss, located in the historic Casino Zögernitz in Vienna-Döbling. Austria's oldest football club met the world's last remaining original concert hall of the Strauss dynasty, bringing together two Viennese institutions that have stood for tradition, identity and cultural heritage for generations. A fitting venue to present a jersey that, much like the waltz itself, connects history with the future.
Created in close collaboration with technical partner uhlsport through an intensive creative process, the new jersey is designed to be much more than functional sportswear. It makes Vienna's identity visible and brings the club's values onto the pitch.
The club's classic blue and yellow colours form the foundation of the design. Distinctive pinstripes on both the front and back give the shirt its unmistakable character. Blue sleeves with yellow cuffs add further highlights, creating an elegant and timeless look. Inspired by tradition, created for the future.
The club's partners are also seamlessly integrated into the new design. Alongside principal sponsor UNIQA, long-standing partners IMMOunited, ImmoScout24, NIEDAX, and Wien Holding feature on the match jersey. The overall look is completed by shorts sponsors Gartengestaltung Miksch, KPMG, and two additional ImmoScout24 placements.
For Vienna CEO Thomas Loy, the new home kit represents the bridge between the club's heritage and its future: "With this jersey, we begin the next movements of our club's story. Blue and yellow have accompanied Vienna for generations and stand for passion, identity and togetherness. Especially at the Hohe Warte, you can truly feel what these colours mean to our club and our supporters. At the same time, we are looking ahead to the upcoming season with great excitement and everything that lies before us."
The women's and men's first teams unveiled the new home kit together, officially ushering in the 2026/27 season. From tradition to new beginnings. From history to new chapters.
Blue and yellow remain. The melody continues.
The new blue-and-yellow home kit is available now in the online shop at www.1894.at/shop as well as in the fan shop at the Naturarena Hohe Warte.
The adult version is available for €84.90 in sizes S–3XL, while the children's version costs €64.90 in sizes 104–164.
The opening notes have been played.
Now the waltz begins.
And the next movements of Vienna's blue-and-yellow story will be written at the Hohe Warte.
