What You Sing, We Wear! The New Vienna Away Kit 2026/27
First Vienna FC 1894 presents its new away kit for the 2026/27 season. At its heart is something that has accompanied Vienna for generations: the voices of its fans. Numerous lyrics and chants from the songs of the Blue and Yellow supporters run across the entire shirt, turning it into a tribute to Vienna's fan culture.
“Blue and Yellow is my heart, I'll die in Döbling,” “One city, one club,” “We love Vienna – we do” and the timeless “COME ON, VIENNA”: these are words that belong at Hohe Warte. They are sung from the stands, shared collectively and passed on from generation to generation.
On the new away kit, these voices now have a very special place.
Passages from the songs of Vienna's fans are woven throughout the entire fabric. Some are immediately recognizable, while others only reveal themselves upon closer inspection. From “We're the finest football team” and “First Vienna – We're proud to see you play” to “In my dreams, you are European Cup winners,” a piece of Hohe Warte is now part of the new kit.
What comes from the stands will now be worn by our players on the pitch.
Blue and Yellow at Heart, Bronze on the Road
Blue and yellow are, and will always be, Vienna's colors. For the new away kit, however, a deliberately different approach was taken. The distinctive bronze tone gives the shirt a unique and timeless character. The sponsors have also been subtly integrated into the design, allowing the numerous details and messages on the shirt to take center stage.
The true centerpiece, however, remains the words of those who support our team week after week.
Because Vienna is not defined solely by its colors, its crest or what happens on the pitch. It lives through the people in the stands, shared moments and songs that someone starts singing before, moments later, the entire stand joins in.
With the new away kit, these voices now become part of what our team carries onto the pitch.
What you sing, we wear.
Thousands of voices. One Vienna.
Limited and Exclusive at Hohe Warte
For its launch, the new away kit will initially be available in a limited quantity. The shirt is available exclusively at the Vienna fan shop at Hohe Warte — the very place where the songs featured on the kit belong.
